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BREEDING A HEALTHIER AND TASTIER FUTURE
We strive to create a better world – a fruit industry that is productive, accessible, global, and sustainable, where we can all enjoy healthy, surprising, and delicious experiences.
Through our natural breeding techniques, we enhance the diversity of fruit varieties, increasing their resistance to diseases, boosting productivity, and enabling them to thrive on a global scale.
Join us in our vision
MISSION
We are the global leader of fruit innovation, using natural and non-GMO new breeding practices, for a healthier, tastier, and more sustainable future for growers and
consumers worldwide.
consumers worldwide.
Vision
We strive to be the world’s preferred fruit breeder and leader in agrotechnology.
Values
Innovation
The companies we have merged have been leaders and pioneers in natural breeding. Now our innovation will go even further. We have created the largest team of experts working globally in synergy to maximize our potential for breeding new varieties.
Nonconformism
Innovation is in our DNA and wouldn’t be possible without our unwavering commitment to continuous improvement and our relentless pursuit of quality in every action we undertake.
Sustainability
We develop new resistant, productive and adaptable varieties. This implies a reduction in the use of pesticides or the optimization of irrigation systems, among other benefits for the environment.
Unity
Our success is the success of our growers. We work with them transparently and closely, joining forces to empower them and achieve the best results together.
Flavorful & healthy joy
We offer a wide range of varieties and possibilities to discover unique and surprising sensory experiences. Consumers can enjoy our products in a healthy way.
Say hello to our biggest innovation yet
BLOOM FRESH™ 2024