Consolidating its recent and strategic entry into the global blueberry sector, leading fruit-breeding company BLOOM FRESH™ hosted its inaugural “Blueberry Open Day” in Chiclayo, Peru. The event gathered over 120 licensed growers and international experts to explore the immense commercial and agronomic potential of its new flagship varieties.
A Milestone in Peru’s Blueberry Heartland
Following the strategic acquisition of the Peruvian company Inka’s Berries’ genetic program in October 2024, BLOOM FRESH™—globally renowned for highly successful table grape varieties such as Cotton Candy™, Sweet Sapphire™ and Sweet Globe™—has significantly accelerated its expansion into the berry segment.
The choice of Chiclayo, one of Peru’s premier agricultural regions, was highly strategic. Dozens of leaders from the agro-export sector gathered to witness firsthand the exceptional field performance of the newest additions to the company’s premium portfolio.
Abril Blue™ and Alessia Blue™: The “Zero-Chill” Revolution
The main attraction of the event was the technical presentation of two revolutionary genetics that are already being successfully cultivated across South America, Europe, and Africa: Abril Blue™ (IBUGA002) and Alessia Blue™ (IBUGA001).
Both varieties share exceptional agronomic characteristics, specifically designed to maximize grower profitability while enhancing the consumer experience in the retail market:
- “No-Chill” Genetics: They do not require winter chill hours to thrive, granting them unprecedented adaptability in the face of modern climate challenges.
- Early and Extended Harvest: They offer a wide harvesting window, allowing licensed growers to reach highly competitive markets earlier in the season.
- Premium Size and Firmness: Over 94% of the fruit exceeds 16 millimeters in diameter. They stand out for their firm, crunchy texture, combined with an exceptionally sweet flavor profile.
- Unmatched Post-Harvest Shelf Life: Both varieties have demonstrated a superior preservation capacity of over 60 days at 0.5 °C, a critical and decisive factor for long-distance global export.
Driving the Future of the Berry Industry
The event underscores the company’s position as a catalyst for change in modern agriculture. Industry leaders noted that this Open Day marks BLOOM FRESH™’s official and forceful entry into the blueberry sector, demonstrating that their high-quality genetics are ready to transform the global supply chain.
With a growing portfolio that now includes top-tier varieties such as Abril Blue™, Alessia Blue™, Matías™, and Salvador™, BLOOM FRESH™ continues to prove that varietal innovation and natural hybridization are the keys to safely meeting the surging global demand for premium fruit.
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